Key Success Element #6 - Local Search Rankings
WHAT THE BUSINESS SUCCESS SCAN DOES FOR YOU
Allows you to assess your current standing across 12 critical elements that directly impact your ability to secure funding and scale.
Business Owners are often surprised after searching for their own businesses online.
- They often find information that is incorrect or outdated—which is exactly what potential customers are seeing.
- Even owners who have claimed their listings on sites like Google and Yelp still see wrong details. Most do not know where the errors come from or how to fix them.
- Online directories frequently pull business data from multiple external sources they do not control.
- They combine this data with their own databases, so one incorrect listing can spread to many other sites.
- When search engines find conflicting information about a business, they may:
- Assume the differing data belongs to a different business, or
- Decide the repeated, incorrect data must be correct and overwrite the information you intended.
- The location‑based app market is growing quickly.
- Platforms like Merchant Circle and Foursquare are becoming key mobile “location providers” across the internet.
- As a result, the Local Search landscape is complicated and difficult to keep listings accurate and consistent.
More than 70% of consumers who perform an online local search visit a business they find “near them.”
When people add “near me” to a search, your listing can lead directly to an in‑person visit—if the information is correct.