SEO can play a large part in the success of your inbound prospect traffic, so in your future business success planning you need to take SEO seriously.
Typical prospects like to feel in control of their purchasing decision making process. Ranking well in search engines enables you to reach them without them feeling like they are being marketed to and the reason it works is because there are a large amount of people are searching for what you offer.
What do you think they will find when they type in “outboard engine repair near 75001”? They are going to find those boat engine repair shops near Dallas, Texas who did their SEO homework. Will they find you for “specific” your services?